Content is the lifeblood of your marketing engine. 

Blogs. Email. Video, Podcasts. (we’re in the age of content)

If you want to be found by your ideal audience, you need to create content that answers their questions and shows up where they’re searching. 

Email is the most essential marketing tool in the arsenal. 

(Some folks will say social media, but it’s not.)

Here’s why: An email list is something that is owned. Your website is too. But channels like social media demand that we all play by their rules, and if something were to change tomorrow, a brand might be limited on what it can do. 

Ever wondered how to isolate who your perfect customer, client, or even donor?

A quick Google search will highlight the need for personas, ICPs (ideal customer profiles), and more—all of which are helpful but can feel very complex. 

To start, I recommend taking these 3 simple steps to confirm who your perfect audience is. 

Too many business leaders check out when it comes to analytics. It’s not that we don’t care; we’re not sure what to do with the raw data. Having that data at your fingertips is a powerful tool when you know how to use it. 

Google Analytics is a great example. There is tons of information there, but most folks don’t know where to start because of the sheer volume. And they try to understand all of it instead of focusing on a few key metrics that can tell you what your customers value, why browsers aren’t turning into buyers, and what you need to invest in most. 

Email subject lines are important…but they’re not everything.

This may feel counterintuitive to everything you’ve heard about email marketing. But, here’s the truth: When you first begin a relationship with a new potential lead, your email subject lines are vitally important.