Email is THE Most Important Marketing Tool.
Email is the most essential marketing tool in the arsenal.
(Some folks will say social media, but it’s not.)
Here’s why: An email list is something that is owned. Your website is too. But channels like social media demand that we all play by their rules, and if something were to change tomorrow, a brand might be limited on what it can do.
It’s never been more critical to invest in email marketing. Here’s a fun fact:
For every $1 spent on email marketing, a brand can expect an average return of $36. That’s a better return than any other form of marketing.
Here are a few tips to get your email marketing off the ground:
Batch writing emails. Set aside time to write ahead. Writing multiple emails at a time, in batches, makes things so much easier.
Crowdsource ideas. Start a Swipe File for keeping ideas. (it can store it somewhere like Evernote).
Read this article. It covers everything anyone would ever need to know about email marketing.
Select and stick with an email marketing platform. Selecting the perfect email marketing platform is a headache. There are so many to choose from between Convertkit, Mailchimp, Mailerlite, and more.
Some folks say that email marketing is dead ( even with that 36:1 Return on investment). Nope. It’s not.
Know what is dead? Bad email marketing.
The solution? Don’t send bad emails. (Easy to say. Harder to execute.)
Here’s the key:
Trust is built within the context of relationships, which take time.
This means even after someone likes a website and loves every line of copy, there’s still work to be done.
That’s where email comes in–because it’s a platform you control.
A few tips for making the most out of email marketing:
Position each email sequence to ask for a commitment from the reader.
Consistently remind the recipient of the problems solved for them.
Address objections to be known they are facing when deciding to commit.
Offer a paradigm shift that causes a reader to re-evaluate how they’ve viewed a product or service.
Once the reader takes action, be sure to remove them from any remaining emails asking them to take that same action.
Even once your reader takes action, it’s still important to send them regular emails that offer valuable content.
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