Your Content Should be Hyper-specific.
What’s the big deal with creating content? Let me explain.
Content is the lifeblood of your marketing engine.
Blogs. Email. Video, Podcasts. (we’re in the age of content)
If you want to be found by your ideal audience, you need to create content that answers their questions and shows up where they’re searching.
But how can you create the right kind of content? Be hyper-specific.
Let me explain…
Being specific informs the reader who you’re a perfect fit for and who might not fall squarely within your wheelhouse. In other words, being specific is a gift.
Being specific also ascribes a higher value to the problem you solve.
Check out these 2 examples…
If you’re a nonprofit conducting a fundraising campaign, instead of saying:
“Are you looking to give back? Here’s what you can do…”
Say:
“Are you passionate about helping others gain access to clean water? Here’s how you can help [number of people] in [city]...”
There’s a shift here from targeting someone who wants to give back to someone who’s genuinely passionate about your specific cause.
—or—
If you’re a real estate agent, shift from saying:
“Ready to buy a new home? I can help…”
To:
“Looking for a home between [price] and [price] in [city]? Let’s talk…”
By adding just a few specific details, you can niche down and save both yourself and your audience time.
The reality is, it takes a lot of work to create content. You want to make the most of it by ensuring it’s hyper-specific. The more specific your marketing, the better the fit.
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