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Hey there! I'm Dana.


With a background in music, marketing, arts education, and donor development, I believe strongly in the power of the arts and community-driven businesses and organizations.

I spent 20 years working for organizations like TRG Arts, Carnegie Mellon School of Music, Arts Education Collaborative and the Indianapolis Opera. I often worked as a one-man marketing department: an all-too-common story.

Too many organizations are passionate about their work, but don't have the staff or resources to make the impact they want to make.

I started Whispr Strategic Marketing so arts & culture, education, and business leaders could reach more people without having to build or restructure their entire marketing department.

We work together to plan out your marketing efforts, then I assemble a team of experts suited specifically for your industry and your needs.

If you're ready to reach more people, let's get to work.

- Dana Casto | Founder, Whispr Strategic Marketing

We've worked with or for companies like:

Orchestra Audience

"B2B marketing is not a skill in my wheelhouse, yet it's critical to growing my business. Dana helped me frame my business in a way that helps potential clients understand how I meet their needs.

It would have taken me 5X longer on my own, and I could never have this as excellent as Dana did."

J. L. Nave III

Nave Strategies

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Meet The Whispr Team

Dana Casto

Lead Strategist

Brian Deer

Web Developer

Sarah Hackman

Creative Director

Megan Giles

Graphic Designer

Christian Hinojosa


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Leo & Lucy

We all know who's in charge here...

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Uncover your business's marketing roadblocks with the StoryBrand Marketing Report Assessment. Here's how:

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  2. Review your results

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